Tag Archives: Advertising

Loeb Supermarket (Metro) Radio Spots

Loeb_Holiday Feast_Radio Spot_1

Loeb_Holiday Feast_Radio Spot_2

Radio Spots created for Loeb Supermarket (Metro) Holiday Season Event.

Agency: Publicis BCP

Director/Copywriter: Robert Kramberger


‘Tomato/Tomaaato’: Oil on Canvas 30″ x 40″

‘Tomato/Tomaaato’: Oil on Canvas 30″ x 40″
The colours explode in a frenzy of reds and yellows in this display at the Jean Talon-Market in Montreal’s Little Italy neighbourhood.

From my continuing series of ‘Foodscapes’.


Van Gogh meets Monet: A conversation

Van Gogh Meets Monet‘:

Concept, Text, Art Direction, Set-up, Background Painting (‘Country Road, PEI’), Photography: Robert Kramberger

(Van Gogh, Monet Figures: “Little Thinkers” series, The Unemployed Philosophers Guild)

Imagine if these two gentlemen had been painting side-by-side (they did meet in Paris, but never worked together) on a lovely day, in the French countryside (my painting, ‘Country Road, PEI’, substitutes for rural, 19 century France).

The premise of the scene:

Van Gogh’s paintings have fetched some of the highest prices for art; but he had sold only one painting during his lifetime (for a relative pittance). Unfortunately, he had difficulty garnering attention and respect for his work and never realized financial gain prior to his death in 1890 (self inflicted gunshot, or not).

Monet, on the other hand, had become somewhat of a sensation by 1886 (when this fictitious “en plein air” meeting would have taken place). His paintings were fetching handsome prices by then, allowing him to finally enjoy a very comfortable lifestyle, up until his own passing in 1926.

What would have been the tone of their conversation? I have added my suggestion below.

And what do you think they would say to one another? Go  ahead, add your own caption.

Van Gogh: “Bloody hell! You get 200 francs for that? Hrmph!

Monet: “Umm…is it time for lunch, yet?”



Social Media: Creating Effective Communications Content (Past, Present and Future)

Social Media: Creating Effective Communications Content (Past, Present and Future)

By Robert Kramberger, Marketing-Communication Consultant, Copywriter

“Corporate Communication”, in the traditional sense, comprised of information provided by companies for an intended audience, akin to a speech to a very specific audience.

With the advent of Social Media, that “speech” has become more of a conversation, sometimes, even a debate. This “chat” with customers, clients or partners can be both rewarding and daunting. And how you manage the ongoing dialogue will determine the end results.

Prior to Social Media, it may have been much simpler to control the message you wanted to deliver, but it was also less effective.

Take for example advertising a product or service: a brand strategy was conceived based on relevant data the company obtained, and the interpretation of the market need or demand. Creative was produced (let’s use television as the medium for this example). Time was then bought to air the ads based on media research to achieve the greatest impact. The only real ‘measurable” result of the campaign was recording how many consumers purchased your product or service.

But what if they were considering purchasing, but had questions or concerns? What if they liked the product, but were put-off by the tone of the advertising or corporate message? It was difficult to engage in effective dialogue prior to closing a deal (those dreaded in-store or mail-in questionnaires were too time consuming and cumbersome).

Today, your audience could be anyone, anywhere, through any media. They may see your “spot” (Website, YouTube, Facebook, Instagram, Twitter, etc.), share with friends or colleagues, provide comment/feedback, and become either supporters or adversaries for your company (neutral should also be considered as a negative).

This two-way (actually, “multi-way” would be more accurate) communication enables your prospective customers/clients/partners to immediately react and respond to your corporate message. How quickly and, even more importantly, how consistent you are with your message across all platforms, will determine whether someone becomes a proponent or opponent.

It is through this ongoing conversation or dialogue that your brand is now built. This is why it is absolutely vital when creating your Communications content (Advertising, Web, News Releases, Social Media, etc.), to anticipate potential responses and feedback that may be generated from your corporate message. Your audience has now effectively become a participant or “co-author” in establishing you brand story, but the company must always guide the developing plot.

Integrate all you Communications content. This means aligning your Communications, Marketing and Sales programs with a unified message and tone: reading from the same page, from the same book, so to speak. The stronger and more consistent your story, the less likely you will have to adjust or modify your content down the line.

Now that’s a story worth sharing.

What really knocks me out is a book that, when you’re all done reading it, you wish the author that wrote it was a terrific friend of yours and you could call him up on the phone whenever you felt like it. That doesn’t happen much, though.” ―  J.D. Salinger

Pricing a Painting, Inch by Inch

‘Tugboat: Pictou, N.S.’ 2014 – Oil on Canvas, 24” x 30”

The price? How much is this painting really worth and how in the world did the artist come up with this apparently arbitrary figure?

Well, this mysterious amount does have a rational origin, and is not merely pulled out of thin air. So how is it determined?

There are numerous methods to determining the price for a painting. Some artists will simply assign a table based on a few categories of size, i.e. small, medium and large. Others may opt for a more precise, calculated model to establish value. And it’s not just labour that should be considered: materials are also a factor. Oil paints, depending on their quality, can cost two to three times that of acrylics. On a large-scale painting, this could be a considerable cost of production.

Then, there is always the market to consider: how does a particular artist’s work compare to other works of similar caliber? What is the history of sales for the artist? And what can the market support?

Framing is another issue. Often times, art buyers are not aware of the costs of quality, custom framing vs. ready-made products found off-the-shelf. For this reason, artists may offer works “framed or unframed” as options. (Note: I plan to delve into this topic more thoroughly in a future blog).

So, what is the price of ‘Tugboat: Pictou, N.S.’?

I have used the tried and true “dollar per square inch” model. Depending on variables mentioned earlier, a dollar figure is determined (I have established $0.85 per square inch for this work) and then multiplied accordingly.

This painting is 24” x 30”. Therefore, 720 square inches multiplied by $0.85 = $612 (rounded to $625 for uniformity and clarity), unframed. Note: This is my private sale price. A mark-up would likely be applied if sold through a gallery, as they tend to take as much as 50% in commissions on final sale price (another major topic to explore in the near future).

Would you like that framed or unframed?

– Robert Kramberger

A picture may be worth a thousand words, but a good painting is priceless.



Commas: mostly misunderstood, often misused.

Commas: mostly misunderstood, often misused.

I will not dwell too much on technical rules at this time (“Oxford comma”, anyone?), although knowing the basic rules will prove handy.

The comma’s function is more than simply separating words, phrases, and clauses in a sentence; it also plays a role as a breathing break, or pause, if you will.

When you read a line of text, it should sound exactly the way you would normally speak. Better yet, using commas should sound like music to your ears. As with song lyrics, the comma can create and control rhythm in your writing, thus making your sentences “sing” in the right tone.

Not sure about a particular sentence? Just sing it, or read it aloud. Does it have the right tempo and rhythm throughout? Is it pleasant to the ears?

Try singing (or reading out loud) this fairly well known song, without commas.

Help I need somebody
Help not just anybody
Help you know I need someone help

Help me if you can I’m feeling down
And I do appreciate you being ’round
Help me get my feet back on the ground
Won’t you please please help me

Not so toe tapping, is it? And now, with appropriate commas:

Help, I need somebody
Help, not just anybody
Help, you know I need someone, help

Help me if you can, I’m feeling down
And I do appreciate you being ’round
Help me get my feet back on the ground
Won’t you please, please help me

Commas can also amplify and stress a particular point that you may wish to convey. For example: “Know your clients, and they will know you.”

And just for classic fun, let’s not forget the clarity that a comma delivers:

Let’s eat Grandma.
Let’s eat, Grandma.

“I have spent most of the day putting in a comma and the rest of the day taking it out.”  — Oscar Wilde