Tag Archives: Communications

CHX Technologies website redesign

CHX Technologies website redesign:
Client: CHX Technologies Inc.
Web Design/Layout: Robert Kramberger

About CHX Technologies
CHX Technologies has developed Prevora, a topical pharmaceutical treatment, which is a new standard of preventive oral healthcare for adults at high risk of dental decay. Prevora is approved in Canada, Ireland, the United Kingdom and by the European Medicines Agency. A new drug application is being prepared for the United States.

Loeb Supermarket (Metro) Radio Spots

Loeb_Holiday Feast_Radio Spot_1

Loeb_Holiday Feast_Radio Spot_2

Radio Spots created for Loeb Supermarket (Metro) Holiday Season Event.

Agency: Publicis BCP

Director/Copywriter: Robert Kramberger

 

Van Gogh meets Monet: A conversation

Van Gogh Meets Monet‘:

Concept, Text, Art Direction, Set-up, Background Painting (‘Country Road, PEI’), Photography: Robert Kramberger

(Van Gogh, Monet Figures: “Little Thinkers” series, The Unemployed Philosophers Guild)

Imagine if these two gentlemen had been painting side-by-side (they did meet in Paris, but never worked together) on a lovely day, in the French countryside (my painting, ‘Country Road, PEI’, substitutes for rural, 19 century France).

The premise of the scene:

Van Gogh’s paintings have fetched some of the highest prices for art; but he had sold only one painting during his lifetime (for a relative pittance). Unfortunately, he had difficulty garnering attention and respect for his work and never realized financial gain prior to his death in 1890 (self inflicted gunshot, or not).

Monet, on the other hand, had become somewhat of a sensation by 1886 (when this fictitious “en plein air” meeting would have taken place). His paintings were fetching handsome prices by then, allowing him to finally enjoy a very comfortable lifestyle, up until his own passing in 1926.

What would have been the tone of their conversation? I have added my suggestion below.

And what do you think they would say to one another? Go  ahead, add your own caption.

Van Gogh: “Bloody hell! You get 200 francs for that? Hrmph!

Monet: “Umm…is it time for lunch, yet?”

DSC01739_best_150dpi

 

Social Media: Creating Effective Communications Content (Past, Present and Future)

Social Media: Creating Effective Communications Content (Past, Present and Future)

By Robert Kramberger, Marketing-Communication Consultant, Copywriter

“Corporate Communication”, in the traditional sense, comprised of information provided by companies for an intended audience, akin to a speech to a very specific audience.

With the advent of Social Media, that “speech” has become more of a conversation, sometimes, even a debate. This “chat” with customers, clients or partners can be both rewarding and daunting. And how you manage the ongoing dialogue will determine the end results.

Prior to Social Media, it may have been much simpler to control the message you wanted to deliver, but it was also less effective.

Take for example advertising a product or service: a brand strategy was conceived based on relevant data the company obtained, and the interpretation of the market need or demand. Creative was produced (let’s use television as the medium for this example). Time was then bought to air the ads based on media research to achieve the greatest impact. The only real ‘measurable” result of the campaign was recording how many consumers purchased your product or service.

But what if they were considering purchasing, but had questions or concerns? What if they liked the product, but were put-off by the tone of the advertising or corporate message? It was difficult to engage in effective dialogue prior to closing a deal (those dreaded in-store or mail-in questionnaires were too time consuming and cumbersome).

Today, your audience could be anyone, anywhere, through any media. They may see your “spot” (Website, YouTube, Facebook, Instagram, Twitter, etc.), share with friends or colleagues, provide comment/feedback, and become either supporters or adversaries for your company (neutral should also be considered as a negative).

This two-way (actually, “multi-way” would be more accurate) communication enables your prospective customers/clients/partners to immediately react and respond to your corporate message. How quickly and, even more importantly, how consistent you are with your message across all platforms, will determine whether someone becomes a proponent or opponent.

It is through this ongoing conversation or dialogue that your brand is now built. This is why it is absolutely vital when creating your Communications content (Advertising, Web, News Releases, Social Media, etc.), to anticipate potential responses and feedback that may be generated from your corporate message. Your audience has now effectively become a participant or “co-author” in establishing you brand story, but the company must always guide the developing plot.

Integrate all you Communications content. This means aligning your Communications, Marketing and Sales programs with a unified message and tone: reading from the same page, from the same book, so to speak. The stronger and more consistent your story, the less likely you will have to adjust or modify your content down the line.

Now that’s a story worth sharing.

What really knocks me out is a book that, when you’re all done reading it, you wish the author that wrote it was a terrific friend of yours and you could call him up on the phone whenever you felt like it. That doesn’t happen much, though.” ―  J.D. Salinger

Commas: mostly misunderstood, often misused.

Commas: mostly misunderstood, often misused.

I will not dwell too much on technical rules at this time (“Oxford comma”, anyone?), although knowing the basic rules will prove handy.

The comma’s function is more than simply separating words, phrases, and clauses in a sentence; it also plays a role as a breathing break, or pause, if you will.

When you read a line of text, it should sound exactly the way you would normally speak. Better yet, using commas should sound like music to your ears. As with song lyrics, the comma can create and control rhythm in your writing, thus making your sentences “sing” in the right tone.

Not sure about a particular sentence? Just sing it, or read it aloud. Does it have the right tempo and rhythm throughout? Is it pleasant to the ears?

Try singing (or reading out loud) this fairly well known song, without commas.

Help I need somebody
Help not just anybody
Help you know I need someone help

Help me if you can I’m feeling down
And I do appreciate you being ’round
Help me get my feet back on the ground
Won’t you please please help me

Not so toe tapping, is it? And now, with appropriate commas:

Help, I need somebody
Help, not just anybody
Help, you know I need someone, help

Help me if you can, I’m feeling down
And I do appreciate you being ’round
Help me get my feet back on the ground
Won’t you please, please help me

Commas can also amplify and stress a particular point that you may wish to convey. For example: “Know your clients, and they will know you.”

And just for classic fun, let’s not forget the clarity that a comma delivers:

Let’s eat Grandma.
Let’s eat, Grandma.

“I have spent most of the day putting in a comma and the rest of the day taking it out.”  — Oscar Wilde