Social Media Impact on Your Website:
Part 2: Sowing the Seeds and Cross-Pollinating.
Author: Robert Kramberger

“Keep on sowing your seed, for you never know which will grow; perhaps it all will.”
– Albert Einstein

Facebook, Twitter, LinkedIn, Instagram, Snapchat…where does one begin?

With the rapid evolution of analytical tools available, monitoring your company’s web traffic, and being able to respond and adjust accordingly, is a vital first step to evaluating what works, and what is needed to successfully attract visitors that will, in turn, translate into sales.

Start with the basics and set you company’s goals: what are you trying to achieve with Social Media, and how will it integrate with your website?

Review all Social Media; even those you may have previously scoffed at, and understand how they work, and to whom they appeal, e.g. type of audience.

And do not forget mobile devices: what works and what doesn’t. Regardless of the channels you choose, is your content mobile-friendly?

It is also a good idea to survey your visitors on their Social Media habits: why they chose a particular one, and how they discovered your company. Did they simply stop at Social Media, or did they proceed to visit your website, as well?

Do not just look at traffic volume alone. Although your visitor may have arrived at your site through an organic search, they may have initially been influenced through other Social Media. That’s why frequent and various exposure, through multiple sources, can reap plenty of goodwill amongst visitors of all types. All Roads Lead to Home.

Keep sowing the seeds and cross-pollinate as much as you can: your business will harvest the bounty.

A few tidbits to consider:

• Research by eMarketer shows that a majority of users (51%) prefer to log in using their Facebook credentials, when logging onto sites with a social network ID.
• Research by Socialbakers indicates that 59.3% of customer questions are asked on Twitter, compared to 40.7% on Facebook.
• Instagram is rapidly becoming a globally popular platform (180 million users as of January 2014), as well as other visual platforms such as Snapchat and Vine.

“I may not have gone where I intended to go, but I think I have ended up where I needed to be.”
― Douglas Adams, The Long Dark Tea-Time of the Soul